The Just Water business started in George, South Africa 14 years ago as a local business supplying purified water in various forms to the local community. In 2008 Etienne Maree bought the business and made a huge success of it in George. In the last 2 years the concept has been expanded to the rest of South Africa in the form of Golden Licenses being sold which allows buyers the right to manufacture and sell products under the Just Water trading name.

Today there are 16 Golden License holders in South Africa and another 2 in Namibia and Mozambique. These license holders are growing their businesses at a 30% growth rate month on month and the Just Water brand name is quickly becoming a household name to South African consumers.

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